Healthy lifestyles boost northern suburbs food companies
- Alinta Smith
- Jul 19, 2019
- 1 min read
Cavan-based dip and spread manufacturer Obela launched its first Australian hommus in 2013 when only 14 per cent of households were buying the chickpea spread.
But the versatility of the Middle Eastern snack and its suitability for vegans and people maintaining gluten-free and low-calorie diets has seen its consumption in Australia increase significantly in recent years.
Obela Australia general manager Chris Elliott says the brand has captured the nation’s hearts and stomachs to now be the market leader with a 42 per cent share.
“When we came to Australia … most of the population knew hommus but didn’t like it,” he says.
“So, we said ‘we’re going to target hommus dippers – the people who like to dip and entertain’ and we came up with the product that is the hommus base with toppings.”
Obela specialises in hommus, guacamole and tzatziki, none of which rely on cream cheese for a base.
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